Rob Erlichman started Sunlight Electric in 2002 under the belief that raising the level of innovation, service, and professionalism in the solar industry will help speed the adoption of this important, renewable energy technology.

Leader in Northern California in commercial solar power, Sunlight Electric continues to set new standards for innovative system design, creating compelling business cases for solar, and for customer service and accountability.

Before founding Sunlight Electric, Erlichman was a technology marketing executive and entrepreneur, a management strategy consultant at Booz-Allen & Hamilton, and one of Procter & Gamble's youngest brand managers at the age of twenty-five. Erlichman holds a Bachelor of Science degree from Cornell University in Applied Economics Rob will be conducting a presentation at the Gloria Ferrer seminar under the name of "Reducing Wineries Carbon Footprins with Solar Power".